Palm City - Libya’s Most Significant Luxury Hospitality and Real Estate Development
Creative direction, curation of refined elements, capturing the full development and leading teams throughout the full project shaped my work for Palm City Residences, Libya’s largest and most significant luxury hospitality and real estate development.
Palm City stands as a destination in its own right, an expansive waterfront community where residences, dining, sport, and leisure coexist within a carefully planned urban landscape. Designed to introduce a new standard of contemporary luxury living in Libya, the development combines scale, architecture, and lifestyle with a strong sense of place and ambition.
Palm City stands as a destination in its own right, an expansive waterfront community where residences, dining, sport, and leisure coexist within a carefully planned urban landscape. Designed to introduce a new standard of contemporary luxury living in Libya, the development combines scale, architecture, and lifestyle with a strong sense of place and ambition.
Working on location for seven days in a distinct cultural context, I collaborated closely with executive management and department heads to shape a visual language that reflects Palm City’s identity and commercial goals. Interior spaces were elevated through the considered selection of furniture, objects, textures, and spatial details that reinforce proportion, light, and atmosphere. I directed and organized the staging of the entire development and captured the defining qualities of each accommodation type, all restaurants, sports clubs, exterior environments, and the lifestyle that unfolds across Palm City.
From concept and art direction to photography, post-production, and final delivery, the project was led end to end with a focus on positioning Palm City on the global stage and supporting revenue growth within the luxury hospitality and real estate market.
From concept and art direction to photography, post-production, and final delivery, the project was led end to end with a focus on positioning Palm City on the global stage and supporting revenue growth within the luxury hospitality and real estate market.
